Try setting clear goals for each

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Interaction or content piece you give your community and measure to see if you’ve achieved those goals. ROCK CONTENT MAGAZINE The pillars of data-driven marketing Brand Community Examples Now that you know how to build your own community and leverage them for your own marketing strategies, let’s take a look at some examples of brand communities from major businesses. These companies have spent a lot of time developing and creating a brand community that sets them apart from competitors and stands out as a brand that cares about its community.

Apple apple community Apple has one of the most loyal customer bases out of any company in the world. In order to further nurture that base, Apple created the Apple Support Community that directly connects customers to each ICTP Conference 2017 other to try and solve troubleshooting or product issues while also talking about their favorite products, tips, or suggestions. This helps to create user-generated content and encourages more customer engagement.



Starbucks starbucks community Starbucks is often considered one of the best examples of a brand community, and almost their entire brand image focuses around the community they’ve built. With community and social initiatives, complex rewards programs, and attention-grabbing contests and promotions using user-generated content, Starbucks has become one of the leaders of brand communities.