: D % to % of the total r

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Fts you will have. But what can you do to increase it? This is exactly what we will focus on today! Read on and discover how to increase lifetime value in your SaaS business and improve results! What is the value behind customer retention? ADVERTISEMENT While there's nothing wrong with growing your consumer base, it's essential to remember the real value of customer retention and brand

loyalty. An investigation by the SumAll social media management Jiangsu Mobile Phone Number List platform suggested the following: D % to % of the total revenue of the most stable businesses in the SumAll network come from returning customers. Additionally, repeat customers help businesses weather difficult economic times. Companies with % repeat customers generated almost % more revenue than similar companies



with only % loyal customers. LTV is precisely the way to measure your customer retention and the value they bring to your SaaS company . In the end, increasing life value means higher profits. Considering that selling to a repeat customer has a lower acquisition cost (CAC) , by keeping the focus on existing consumers, you are concentrating on a strategy that provides your company with much higher profit margins. That's why this indicator seems to be the current favorite of the SaaS metrics world. However, it is not the easiest to implement and use. A generally accepted simplified formul