These indicators must also be cross-referenced

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Audience and engagement: Who watches and interacts with your videos? Mobile video is all about consumer behavior. Therefore, to understand how your strategy works and optimize it, it is necessary to consider the responses that the user gives to your content. Video data is broken down into content consumption indicators (such as number of views or minutes watched) and engagement (such as shares and comments). These indicators must also be cross-referenced with information from the public profile of each platform, such as its channel of origin or device used.

For example: when you cross-check the data, you can notice that HT Lists whoever accesses your YouTube videos from their mobile phones watches them halfway, while on TV they watch them until the end. This shows, perhaps, that your content is too long for mobile. With this audience and engagement data, as well as the crossover between them, you can know exactly who is interacting with your videos and thus optimize your strategy to meet your audience.  video content ideas to produce The mobile phone is not the same as the TV or the computer.



Therefore, as soon as you produce your mobile video, you need to think about the device, the screen format and the context of the user while viewing the content from their smartphone. Check that out, and then check out some suggestions for videos that work well on mobile: . Testimonials Increasingly, the purchasing process goes through mobile phones and is influenced by the opinions of other consumers. Then, connect these two trends and produce videos with positive testimonials about your brand to generate more adhesion. . Demonstration of products and services The demonstration allows consumers to see the product in practice and increases confidence in purchasing.