Brand Building and Market Positioning

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Therefore physical channels become the most effective way to reach and serve consumers The main features of this stage include Emphasis on physical distribution networks Enterprises focus on establishing and maintaining a wide range of physical sales channels such as retail stores supermarkets and wholesale markets These channels are the main way for products to travel from producers to consumers Mass production and distribution With the development of industrialization mass production became possible so largescale distribution networks became crucial Businesses during this period typically

pursued economies of scale to reduce costs and increase efficiency Brazil WhatsApp Number Data Supply chain efficiency At this stage effective supply chain management is the key to corporate competitiveness Companies strive to optimize inventory management reduce logistics costs and ensure products reach the market on time WalMart is a typical example of this era Through its huge distribution network and low price strategy WalMart has achieved significant market expansion on a global scale Walmarts success lies in its efficient supply chain and largescale purchasing power which allows it to offer goods at prices below the market average



thus attracting a large number of customers Marketing is King –  With the development of society and the diversification of information acquisition methods consumers have become more aware of the importance of brands They began to seek products with stronger brand identity and differentiation which forced companies to shift their focus from simple product distribution to brand building and market positioning The transformation from channel is king to marketing is king is mainly driven by the following factors .