I don't really know the company, but Lush

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Subscribe now What is a USP (unique selling point)? Almost every online shop has one or more unique selling points, you just have to find them. They don't have to be really unique, other shops can have similar features. The sum of your own unique selling points is what sets the shop apart. A USP is incredibly helpful in marketing because it sets the direction. German beer is brewed according to the Purity Law What would our good German beer be if it wasn't brewed according to the Purity Law? Would it then be as well-known worldwide as it is today? Never. Lush Cosmetics .


Cosmetics have developed good features that they show on the homepage India Car Owner Phone Number List vegetarian cosmetics without animal testing fair trade made by hand in playful shapes that remind you of sweets These characteristics define the company, this is its profile. And so Lush Cosmetics immediately created an image for you (without you being on the site), right? You don't tend to think of the big make-up companies, but rather of a small group of people who make your cosmetics (or those of your friends and wives) with love. How do I get a USP? This is easier than you think! Ask yourself and ask your customers! Your customers know best why they buy from you! What are you particularly good at? Why did you open the online shop? What do you like about your industry.



What praise do you often receive from customers (when you receive praise)? How are your products produced? Where are your products produced? What makes your products different from others? How good is your service compared to others? What do you offer your customers exclusively? What does your “About Us” page say? Don’t have an “About Us” page? Then punish yourself with a bully for three hours and then build your “About Us” page!!! Every shop needs something like this. If you can't find anything that sets you apart from other shops, you should urgently buy something. Without unique selling points, any marketing for your shop is much more difficult.