That's why it's worth harnessing the power

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They are surrounded on all sides by a constant irrepressible cacophony of information. Bypassing “Banner Blindness” Their marketing messages and carefully prepared creations are under attack from all sides. The young man in the play has just graduated from university and lives in a square meter apartment in the center of Warsaw. The clothes on the billboard are snow white Tide ad. The children were smiling and cheerful not looking for five minutes of peace as their mother ran to the bathroom. Overall this is a wonder with honey and nuts.

This is such a game. User-generated content – kidding Modern consumers have acquired the ability to selectively perceive advertising. The marketing industry talks about the phenomenon of “banner blin Argentina WhatsApp Number dness” which is ignoring ads that are too intrusive or inappropriate for the recipient. While traditional advertising formats such as banners still have their place consumers are finding it increasingly difficult to ignore subtle forms of promotion. The Influence of Influencers Influencers or influencers are not always viewed as reliable sources despite their contributions to marketing messages. By the way it's worth pointing out that even an overly flattering forum post may be viewed as untrue. In turn the content that appears in search results is often co-created by brands. Therefore it’s important that marketing strategies are subtle authentic and adapted to the needs of today’s consumers.




So if someone who isn't Kylie Jenner suddenly writes a heartfelt article about a product posts a photo of her looking great or shares some other form of user-generated content We really really want to believe her. If a company employee signs his or her first and last name and writes about what it's like to work for his or her company we will also take this opinion seriously. of motivation when many different people show up using the product. Reaching New Target Groups Another advantage of consumer-generated content is attracting entirely new potential customers. Every person who posts content on their profile brings new free influence to your brand. At the same time it reaches people you would never target.