What we found is that the average reading

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TM and other symbols aren’t a requirement for high performance, but test out using them to see if they have an effect on your CTR and conversion rates..8: Do the Best-Performing Ads Use Numbers?About a third of the time! Which seems low, right? Think about how often the ads dotting the SERP you see on a daily basis have numbers in them…Most of those folks are doing it wrong.According to our data, just 40% of top-performing branded ads and 37% of non-branded ads include numbers.use of numbers in the best adwords adsBefore digging into this data, if you’d asked me how many text ads feature numbers.

I’d have wagered on something close to 50%: particularly for Benin WhatsApp Number non-branded ads. But after seeing the relatively low usage rates for the dollar and percent signs in our pool of top-performers, it makes sense that numbers play less of a role in great text ads than I’d initially thought.This is not to say that numbers are useless; rather, it’s a solid reminder that your prospects care about more than the price of your goods or services. The way in which you frame (and phrase) your offer matters as much as the offer itself. It’s completely possible to convey value in a text ad without numbers.



Top ads are using numbers in their ad copy (not just to showcase better prices and discounts), but more than 60% of the superlative text ads we studied only used words. Arithmophobic advertisers  rejoice (sorry Mark!).9: What’s the Average Reading Level of Top-Performing Ads?How complex are the best-performing Google ads? We ran our ad set through the Readability Calculator using the Fleish-Kincaid scale (a method of determining how easy or difficult a text passage is to read). level of the copy in our set of best-performing ads is geared at a 14-year-old. So, if you want great CTR, write for a 9th .