These groups between campaigns.

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A given margin level will determine your target ROAS Return Of an Ad Investment, which you can set for your campaign by choosing to optimize your bids for the conversion value. Specify product margin using a custom label in your product feed. You can do a similar thing by grouping products into price ranges, which will also increase the profitability of your campaigns. Better analysis of results and more convenient budget allocation  you invest in what is worth investing. Product category "Face creams": Creams high margin ROAS  Bestsellers Face cream by prices Facial creams up to PLN  Face creams PLN  Facial creams PLN  Location If you have local stores in several locations, you can split these locations between campaigns.

If you only provide services in a given region, target one campaign in one area. Different keywords will appear in those locations, and keywords that are more relevant to your ad and landing page will result in Algeria WhatsApp Number a higher Ad Quality Score and lower CPC. By grouping campaigns by location, you can better tailor ad extensions to the recipient and add information with the exact store address. Persona If you want to reach a specific audience, target one campaign or one ad group to that audience. Find people interested in your products and send them a personalized message. In this case, you can create your own groups of new recipients using custom segments and target them with a display campaign promoting a specific type of cosmetics.



For example, you can target ads for moisturizing creams for mature women to a group based on demographic data, i.e. women aged . You can also allocate a segment of women aged  interested in ecology to one campaign and target each group with display ads promoting various sets of natural and organic cosmetics. Don't forget about remarketing, thanks to which you can target your ads to people who have already been to your website and viewed your products. Such users have most likely already started the purchasing process and are looking for .