Functions is simpler than it seems

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IF Functions in Google Ads Using powerful IF . IF functions can be amazingly powerful if you have different calls to action for folks on mobile devices and people on desktop, or if you wanna offer discounts to users within specific audiences. If you leverage IF functions to create a different call to action or make a new offer depending on your audience, it’s essential to make sure it’s reflected in the copy on your landing page.

Don’t tease a 20% discount in the ad copy, then not offer it Denmark WhatsApp Number Data  once somebody gets to the landing page. Countdowns Lastly, countdowns can be an amazing way to create urgency in ad copy without needing manual ad shifts for each day, hour, or minute until the offer expires. All you have to do is fill out the builder widget and Google will do the rest. Countdown feature With countdowns, it’s imperative that the time in the ad copy and the time on site match up as closely as possible.

Pay attention to time zones to be sure the offer isn’t ending too early or running too late in the ads. Each of these could cause performance changes or bad brand association depending on the error made. 5. Always—always!—include a call to action When it comes down to it, we’re running ads because we want the visitor to take a specific action. For some, that might be making a purchase. For others, it might mean filling out a lead form.