Site link conclusion Search results are not static and often

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Change There are two major changes that Google has made in the last 10 years. Functions on the search results screen that are not blue links will be displayed at the top. Search results are customized to search intent In 2013, Google started displaying " answer boxes ". This can be considered an early featured snippet. Answer Box uses a knowledge graph to display answers to search queries in a box. Users were able to find the definition they wanted without having to click. Featured snippets amplify the answers displayed there, and Google shows them directly in search results. In 2018, Google is showing expanded featured snippets and multiple featured snippets for certain queries. Multiple featured snippets have the potential to answer more user questions, as no single featured snippet can be the right answer for every question. As a result, the number of user clicks decreases. In fact, a 2019 study by Sparktoro found that over 50% of searches result in no clicks .

Recently, Google has officially expressed its opinion on the debate surrounding zero-click search ( Google Search sends more traffic to the open web every year ). Traditional organic search results can only go in one direction. It is at the bottom of the search results page. However, not all Belgium Phone Number Data search results have the same layout. Also, not all search result features appear in the same place all the time. That's why analyzing search results is so important. Let's take the query "what is digital marketing" as an example. Let's summarize the characteristics of this search result. “People also ask” appears just below the first place in the search results The knowledge graph for “Internet Marketing” is displayed, including “People also search for” Displaying YouTube videos related to digital marketing In this example, the “People also ask” and “Videos” sections take up a lot of space, obscuring other organic search results.



On mobile, two ads appear at the top of the page, making it even more difficult to reach organic search results. Analyzing search results like this can help you understand the traffic you're likely to get from a query before you create content (or make adjustments to existing content). Below is what you can find out. What kind of content gets the right users with the right search intent? Can you beat search result features and other websites? Now let's look at each process. How to analyze search results (before writing content) The objectives in analyzing this type of search results are as follows.