A brand that values ​​speed as the most important

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Sales Promotion]: Induce customer purchases by planning events to encourage product purchases. (Sample giveaway, free gift, free gift,  [Online-based promotion strategy]: Marketing based on mobile web usage environment [Exhibition]: For agencies, shareholders, suppliers, and potential customers, products or services are introduced in this way. [PR]: Drive long-term sales of products and services to build a good image for customers The order of the 4Ps mentioned here is not important as they must all be organically related. However, the most commonly mentioned order is location, price, product, and promotion. Examples of the 4Ps of business Now, let's look specifically at how the marketing mix 4P cases are structured through the three companies we are familiar with: Starbucks, Gmarket, and Zara. Zaraji Market Starbucks logo image | Hedley Digital [Starbucks] – Product: Product standardization (all Starbucks stores sell the same product at the same price) -Price : Premium pricing (higher price compared to other coffee shops) -Place: Directly operated store (not affiliated store system) -Promotion: Differentiation and individualization (Siren Order) / Emotional marketing (selling culture, not coffee) [G Market] -Product: Targeting high-growth segments.


Unconventional pricing system innovation (abolition of registration fees, reduction of sales Cambodia Phone Number Data fees, diversification of advertising fees, etc.) -Place: Affiliate channel leverage and free sales space (Enhanced seller loyalty through free provision of mini shop, a space exclusively for sellers / Aggressive development of all-round affiliate marketing to maximize traffic inflow) – Promotion: Introduction of preferential treatment for excellent sellers and specialized commerce sorting [tight] -Product: Zara's representative strategy is to provide high-quality products that reflect the latest trends at low to mid-priced prices. It is a brand that aims to supply new products in a variety of styles and limited quantities to customers every two weeks. We value consumers' store responses, respond quickly to market voices, replace products on a weekly basis, and maintain global sourcing and logistics policies. This is possible because of Zara's own batch production and logistics center operation.  principle for leading trends. One of the characteristics of Zara products is that they are operated and sold entirely with a focus on consumers.



If consumers do not respond well to a new product, it is replaced with a new design within a week. We respond more closely to changes in trends than any other brand. In addition, the reason why the design is significantly ahead of other brands is because it operates a design team of 200 people made up of multinational designers. This is to target the global market. -Price: Zara's pricing strategy has low margins compared to cost and the prices are also low. In order to achieve appropriate profits with this price structure, the prerequisite is that the normal sales rate and product turnover rate must be improved compared to ordinary companies. This price structure is possible because this part is possible, -Place: Zara’s distribution strategy is offline-centered. The company produces and operates 25,000 products annually in over 1,900 stores in 82 countries. It also sells online, and Zara is a brand that focuses more on transportation and distribution than production and storage.