If your business really values reporting,

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If you found the search engine agency through a referral, your friend or colleague’s recommendation is likely enough to validate the agency’s work and its case studies. Overall, your research will help you understand: Whether the agency adapts to client needs or uses a copy-and-paste SEO strategy How the agency measures success, like by focusing on revenue vs. rankings How the agency’s SEO process works, including how it executes SEO strategies What types of companies the agency works with, like business-to-business (B2B) You’ll also better understand whether the firm is the right SEO company for you. 5. Read client reviews Next, spend some time reading client reviews on:

Google Business Profile Third-party review sites like  Belgium Phone Number Data Clutch Bing Places Social media sites like Facebook While reading online reviews, consider the following questions: Are the reviews detailed or generic? What is the balance between positive, neutral, and negative reviews? What are the most common positive and negative things reviewers say? How does the client respond (if supported by the platform) to reviews? Think about the considerations other businesses make when choosing an SEO company, too: Reputation overall Price Reputation in a specific industry Experience and expertise Customer service SEO rankings While many companies focus on the agency’s reputation, price, and experience, they often de-prioritize customer service.



When you read client reviews, look for what people say about the customer service, like response times, communication, and reporting. From reading reviews, you can better understand: Where the agency excels Where the agency misses the mark How the agency handles feedback Once you have your takeaways, consider them from your company’s perspective.for example, and this agency gets repeated complaints about its reporting, then you’ll probably want to skip that agency. In comparison, if the SEO firm receives high marks for its reporting, you might want to look more into picking that SEO company. 6. Speak with past or current clients When you start speaking with past or current clients, you’re close to choosing an SEO company.