How to Migrate from Emarsys Marketing Cloud

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Migrating to a new marketing platform can feel like trying to find your way through a maze in the dark—daunting, with worries about data loss, downtime, and other unexpected obstacles.

These rollercoasters of emotions are strong enough to make you want to stick with the same old system.

But here’s the thing: Marketing migration does come with short-term challenges, but the long-term gain makes it worthwhile. If legacy platforms like Emarsys aren’t providing an advanced website, in-app phone leads personalization, more channel options, consistent customer support, and a simpler setup process with zero hidden fees—it’s time to switch.

The good news is Insider takes the common complexity and of re-platforming out of the scene. That means, with Insider’s flexible setup and integration options, your whole experience will be a smooth sail.

This guide will walk you through the steps for a smooth and disruption-free Emarsys migration to Insider. But before we get into the meaty part, let’s explore why so many marketing teams are choosing to leave Emarsys behind.

Why are more marketers switching from Emarsys to Insider?

Modern consumers now use an average of six channels across at least two devices. Around across every touchpoint—Website, SMS, Email, Mobile App. With customer experiences becoming increasingly complex, multi-touch, and non-linear, marketers need tools that are not just powerful but flexible enough to adapt to these changes.

While Emarsys has been a popular choice to aggregate customer data, build and personalize marketing campaigns, and reach customers through channels like email, SMS, and digital ads, many brands are looking for better alternatives to fill its significant gaps.

Emarsys offers some level of personalization however, it lacks advanced features, especially for web and in-app experiences.

This limitation hampers a marketer’s ability to provide tailored, seamless interactions. With only 80 integrations, Emarsys provides fewer opportunities to connect with a broader range of marketing channels.

To top it off, Emarsys doesn’t provide a wide range of templates for web personalization, and real-time, dynamic segments.

Its complex and unintuitive user interface makes data interpretation really hard. A lot of its users experienced a lack of responsiveness and long wait times for resolving issues, leaving marketers without the guidance they need to leverage the platform effectively. brings together a wide array of channels like email, SMS, web push, and WhatsApp in one platform. This extensive cross-channel support allows you to provide a personalized experience to your customers, and build and automate campaigns that truly engage customers wherever they are.