Customer Support and Account Management

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One of the recurring challenges with Emarsys is its customer support. Users have reported long wait times for issue resolution and a lack of intuitive guidance, leaving them to navigate the platform largely on their own.

The frequent changes in account management exacerbate this issue, leading to inconsistent support and difficulty in maximizing the platform’s capabilities. Many customers end up using Emarsys for basic functions, unable to leverage its full potential for automated and personalized marketing.

Insider takes a proactive approach by offering comprehensive support right from the start. With dedicated phone data onboarding resources, tailored training, and local expert support, Insider ensures a smooth transition so marketers can hit the ground running.

Unlike Emarsys, Insider provides one-on-one guidance throughout the setup process, helping businesses adapt quickly and take full advantage of the platform’s advanced features. This hands-on support ensures that your team not only transitions seamlessly but also thrives with a tailored strategy that drives immediate results

Data and Event Strategy

Catalog Integration Wizard:

Insider’s catalog hub is designed with the marketer in mind, offering an intuitive, step-by-step process to simplify data integration. Whether you’re dealing with SKUs, events, or customer attributes, Insider makes data migration projects seamless. Unlike Emarsys, which provides a limited range of integrations, Insider offers over 100 plug-and-play options that effortlessly connect customer, engagement, and product data across your entire tech stack.

Insider’s wide range of integrations covers crucial categories like CRM, analytics, paid advertising, and social media. This breadth ensures that all your data sources can be synced in one unified platform, avoiding the fragmented experience that Emarsys users often face.

Plus, Insider’s built-in progress tracker keeps you and your team updated in real time, eliminating the guesswork commonly associated with complex integrations.

Web SDK Wizard:

While Emarsys offers certain web SDK functionalities, it lacks the flexibility and depth needed for full-scale mobile personalization. This limitation can be a significant hurdle in today’s multi-channel environment, where delivering consistent user experiences across all touchpoints is key.

Marketers are often constrained by Emarsys’ narrower focus, which doesn’t fully support mobile marketers’ demands for a more comprehensive engagement strategy.