Braze vs CleverTap: Key features, use cases

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Braze and CleverTap are two of the leading customer engagement and retention platforms.

They’re strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. They also offer similar tools for building automated flows and omnichannel campaigns.

Despite these similarities, each platform has its unique number databasebenefits and limitations. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

This guide explores Braze and CleverTap in detail, highlighting their key differences, so you can make an educated decision about which platform is better for your use case.  

In the second part of this guide, we’ll also explore how you can overcome the limitations of both solutions with — our AI-native omnichannel engagement and experience platform.

Braze vs CleverTap: Key differences, pros, and cons

To start off, we’ll dive deeper into Braze and CleverTap’s features and capabilities, as well as other important factors like channel breadth, ease of setup, and customer support.

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages

Founded in 2011, Braze was originally named Appboy. The company started with a strong focus on SMS and push notifications. Appboy rebranded to Braze in 2017 and went public in 2021.

With more than 13 years of expertise in delivering personalized messages via mobile channels, Braze has solidified its position as a leader in the industry. Most customers rank it ahead of CleverTap, as well as other popular names like Attentive, OneSignal, and Iterable.

Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable. This makes Braze a great option for large businesses looking to scale their efforts across mobile channels using real-time data and behavioral insights.

Braze cons: Harder to set up and use

Braze lags behind CleverTap when it comes to ease of setup and ease of use. Some customers point out the platform’s outdated user interface as the reason for that and its lack of a true customer data platform (CDP).

In fact, Braze mostly relies on data integrations with other to get the insights necessary for running personalized campaigns. This brings complexity to its setup and operations as you need to organize and consolidate data in another platform before passing it to Braze for building personalized campaigns.