CleverTap pros Behavioral analytics tools ease of use

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CleverTap is a customer engagement and retention platform that helps businesses deliver data-driven experiences across different channels.

It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing. The company doubled down on its efforts in that area in 2022 after acquiring Leanplum — a leader in mobile number library app lifecycle marketing and user engagement.

CleverTap offers three key benefits over Braze:

• Easier platform setup and management, as we discussed earlier.
• More consistent support quality. Both platforms offer solid customer support but Braze has limitations in certain geographical areas. That’s why most companies rate CleverTap’s support higher than Braze’s.
• Advanced real-time analytics and reporting tools. The platform offers many tools for unifying and analyzing data like their TesseractDB, cohorts, funnels, pivots, return on investment (ROI) predictions, and more.
  

CleverTap cons: Limited features, customization, and scalability

CleverTap has scalability challenges. Specifically, its database management capabilities are limited compared to other solutions, making it difficult for larger teams to use the platform efficiently.

Additionally, CleverTap can easily get overloaded when working with large amounts of data. This can lead to lag, poor performance, and even the platform becoming unresponsive during high-volume periods.

Lastly, CleverTap has some downsides when it comes to building campaigns across various channels. For example, its email templates are quite basic compared to other solutions. Its journey builder also doesn’t have all AI capabilities fully integrated and the platform as a whole doesn’t provide a complete view of the customer journey.

Due to these limitations, Braze is sometimes the preferred choice for enterprise companies with large datasets and complex omnichannel workflows.

How Insider outperforms Braze and CleverTap

Insider is our AI-native omnichannel experience. It helps 1200+ brands like Adidas, Phillips, and Lexus unify their customer data, predict key behaviors, and build personalized customer journeys that drive conversions, revenue, and retention.

Our platform supports 12+ channels natively, including the ones that Braze and CleverTap also offer, like email, SMS and push notifications.