CleverTap has scalability challenges. Specifically, its database management capabilities are limited compared to other solutions, making it difficult for larger teams to use the platform efficiently.
Additionally, CleverTap can easily get overloaded when working with large amounts of data. This can lead to lag, poor performance, and even the platform becoming unresponsive during high-volume periods.
Lastly, CleverTap has some downsides when it comes to building campaigns across various channels. For example, its email templates are quite basic compared to other solutions. Its journey builder also doesn’t have all AI capabilities fully integrated and the platform as a whole doesn’t provide a complete view of the customer journey.
Due to these limitations, Braze is sometimes the preferred choice for enterprise companies with large datasets and complex omnichannel workflows.
Insider is our AI-native omnichannel experience. It helps 1200+ brands like Adidas, Phillips, and Lexus unify their customer data, predict key behaviors, and build personalized customer journeys that drive conversions, revenue, and retention.
Our platform supports 12+ channels natively, including the ones that Braze and CleverTap also offer, like email, SMS and push notifications.