Audience as that will help inform future content.
For example, let’s say you created a series of how-to videos relating to a range of products that drove traffic to your site and generated leads. Use this insight to look at what other how-to material you could create that would not only drive engagement but educate people about your brand and products/services. Fenty Beauty drives engagement on YouTube with its tutorial videos that show people how to use their products to achieve different looks or solve common problems. dmi video thumbnail Join for FREE to access this video It’s worth looking across data from different channels to get a better picture of what’s working. Social media metrics will not show the big picture so also look at website traffic, leads, paid campaigns, and email to get better insights. These C’s will help you build a great foundation foryour storytelling but there are also channels and technologies you can tap into to enhance your communications. . Trend-Driven Storytelling Take Google Trends for example. It’s an invaluable source of information B2B Email List to help you find out what’s trending across various locations and languages by analyzing the popularity of top search queries. You can treat it as a data source to inform your content marketing and tap into what people care about to drive interest and engagement. You can explore the platform by category and search type image search or YouTube search and also choose a timeframe. Screenshot from Google Trends showing search results Screenshot from Google Trends showing search results Google Trends also analyzes traffic for websites and can help inform your SEO strategy so you use
https://lh7-us.googleusercontent.com/QdWokY-qc98za4ObAsDyrGHlsu2giNJw2WqVkOSX3D_YmI8o6z6AWxAz2TXRt8ZwoBFE9_mMZQh_PDpyrk7Y84Toperht0DfFRj0JLb0lCMbdgPdbkNecvABwpBCTznsF5dRc0Tg7T-VYOsbWGue0rM
keywords in content and on your website that are relevant to your audience and so found more easily in searches. You can also use trending features on social media such as YouTubeTrending topics, Instagram trends by searching for hashtags, and Pinterest Trends. Platforms such as SEMRush can be useful to look at competitors and Ahrefs for keyword ranking. . Virtual Reality VR and Brand Storytelling By revenue from the consumer and enterprise VR market is forecast to exceed $ billion, according to Statista data. That just shows the investment by companies in virtual reality .
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