What coffee roasters need to do to make email marketing bring money
One of our clients is Roast.by from Belarus. This is a small team of specialists who roast coffee beans, pack and sell them in their online store of freshly roasted coffee along with tea and accessories for making drinks. They have been on the market for more than 10 years and, in addition to production, they have opened four more coffee shops in Minsk.The company decided to develop the email marketing channel. Before working with our agency, they used only a small part of email marketing tools, namely periodic promotions.Therefore, we took a course for the active development of the company's mailings, as we will tell in the cash. We also compiled a checklist “What coffee roasters need to do so that email marketing brings money.”Email Marketing ToolsWe offered and launched the following tools for Roast.by:form pop-up with a bonus - a promo code for a 15% discount on the first order;welcome-chase of 5 letters, in which we talk about roasting technology, team, loyalty system, tips on making coffee and remind you of the possibility of using the promo code;transactional letters, reactivation letters and triggers;promotion with different content: forexample, the best offers of the week, the coffee festival.Content of lettersLet’s take a closer look at the content of the letters.TEXTUThe letters are written in the first person - on behalf of the head of the company.The story is conducted in the form of storytelling.Simple shopify website design conversational style without speech stamps.All this forms a trusting, almost family relationship between the company and subscribers.VisoualMinimalistic design.The name of coffee-colored letters.Atmospheric photos that “transmit” the smell of fresh coffee and the atmosphere of a coffee shop.SPECIAL PROPOSALIn the letters and form pop-up, we focus subscribers’ attention on the promo code to make the first order.Cheklist for coffee roastersWe summarized the experience gained in this project and compiled a checklist “What coffee roasters need to do so that email marketing brings money.”Set up a mailing service and create a pop-up form on the site. If there is no site and you are trading offline, you need to create at least a small landing page.Formulate and propose a lide-magnet through pop-up. This is your unique special offer for the audience in
https://afbdirectory.com/wp-content/uploads/2024/10/Shopify-Website-Design-1-scaled.jpg
exchange for their email addresses (bonus, discount, promo code, gift, free additional service).Create a welcome chain with a story about the company on behalf of the founder or other media worker of the company.To remind of the promo code or discount in the last letter of the chain, be sure to focus on the limited duration of the action. This will be a trigger for a speedy purchase.After the welcome chain, set up regular promotion: letters with industry news, information about replenishing the range with new products, purchasing roasting equipment. This is a wide field for fantasy, which depends only on your capabilities and desires.Run a series of automatic transactional emails that will be sent depending on the actions of customers in your online store: 1. letters related to the purchase, ordering and delivery; 2. Reminder letters, such as “you haven’t looked at our store for a long time”, “the coffee you bought three weeks ago will soon be over: it’s time to replenish stocks”; 3. Trigger: thrown viewing, abandoned payment, abandoned basket.If, in addition to production, you have your own coffee shop or several of them, you can make separate mailings. In such letters it is worth talking about changes in the menu of establishments, reviews of visitors, offer to hold events in coffee shops.Our team will be happy to help to implement the above-mentioned email marketing tools. After all, we love delicious coffee, understand the product and your audience. We are waiting for you at Handbox!
頁:
[1]